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Pris: 1126 SEK exkl. moms  | Contents : Lists of tables; List of figures; Introduction. Part I The Basics: What's it all about?; Getting started. Part II Analytical Techniques: Which market is the target in?; Industry Attractiveness; Which customers is the target serving?; Ability to compete; Competitor analysis; The new reality; CDD in special situations; Assessing management; Using the output. Part III Collecting and Presenting the Data: Structuring and planning; Interviewing; Writing the report. Appendix A: Checklists; Appendix B: Report Writing; Index. | |
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