 A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making.
This edition includes a number of new topics, updated examples, and improved exposition of existing materials.
This text incorporates over 100 real-world examples into the flow of the text, rather than as segregated boxed features. These examples highlight the application of microeconomics to real managerial and public policy decisions. Examples include:
•Condominiums versus Cooperatives in New York City
•Trading Tasks and ipod Production
•Reducing Sulfur Dioxide Emissions in Beijing, China
Chapter 4 includes new material on speculative demand and network externalities to include social networks.
Chapter 5 contains material on behavioral economics. Material on alternative forms of organizations is included in Chapter 8. Topics include:
·Alternative forms of organization and the definition of cooperative.
·Return to working assumption of profit maximization.
·Total cost and relation with variable cost example. |
